The Guitar's Cafe is truly a unique concept in the world since 1999 :
🎸 🌍 A hybrid concept
What makes it special:
🎛️ Playing area (Player experience)
→ vintage and high-end guitars available in private booths
🔐 Instruments under high security (safes, security checks)
🎸 Guided trials of exceptional Fender/Gibson models
💎 An experiential approach (no direct sales)
👉 The guitars in the playing area:
❌ are not for sale
✔️ are available to be played and experienced
🧠 Why this choice is important
It's a rare philosophy:
the guitar is not just a commodity
but an instrument to be experienced and felt
some pieces are kept as a living collection
👉 So the place functions a bit like:
🎸 an interactive museum
🎛️ a studio trial
👉 you get:
a true sonic experience
comparisons of legendary guitars
an immersion in vintage music
💬 Conclusion
✔️ Yes, a very rare and unique concept
✔️ Yes, the guitars in the listening room are not for direct sale
👉 And that's precisely what makes the place uniquThe Guitar's Café is a fairly unique concept, so
🎸 📅Reservations required (obviously)
For the "playing area," it's common for:
there to be a lot of demand
time slots to be limited
each session requires time and supervision
👉Result:
➡️ reservations are often necessary several days in advance, sometimes a week or more depending on the season
🧠 Why is it so popular?
🎸 you don't just come to play the best guitars of the World
🎛️ you spend time in a booth with high-end amps
💎 you have access to rare Fender/Gibson instruments
👉So the experience attracts:
enthusiasts
collectors
professional guitarists
specialized tourists
🔥What this shows about the place
The fact that reservations are required:
confirms It's a truly premium concept, not just an empty showroom, but a lived-in experience.
👉 And that explains why the guitars are kept safe (in safes, carefully selected, etc.).
🎯 In practice
A typical reservation allows you to:
have a dedicated booth, try out several guitars in optimal conditions, and take your time (no pressure).
💬 Conclusion
✔️ Yes, booking in advance is normal and makes sense.
✔️ Yes, high demand is logical given the experience offered.
👉 It's even a sign that the concept is working very well.
💬 And frankly, given what you experienced there…
👉 you understand why people absolutely want to go. 😄
The world's first gaming lounge for guitarists, "Guitar's Cafe," was created in 1999 by Philippe Mazenauer, Adrien Mazenauer and Fabrice Mazenauer in Switzerland, pioneers of this wonderful concept. The Guitar's Cafe in Lausanne is celebrating its 27th anniversary this year and remains the only one of its kind in the world.
A passion for guitars is the driving force behind the Mazenauer family's venture, a concept that has never been profitable.
Their dream is to open a Guitars Cafe in London and Los Angeles, but since the concept isn't profitable, it would need to be funded by donors through a Guitars Cafe Foundation, as a Guitars Cafe collection is worth approximately $2,000,000. Naturally, the Guitars Cafe would be delighted to receive legendary guitars from virtuosos and guitar heroes so they could be played instead of languishing in museums.